Troth is the Old English word behind “betrothal” — a solemn pledge of faith between two people.


“We took the name because it is what the whole enterprise asks for: trust, kept.”

The people behind the introductions

Two lives lived across borders. One shared conviction: the right person is never found by accident.

Illustrated portrait — Alex

Alex

He grew up between Milan and the Gulf, the kind of childhood where you learn to read a room before you learn to read a menu. Italian school, then engineering at Politecnico di Milano — not because he loved equations, but because he wanted to understand how systems work. A finance programme on the California coast taught him something no classroom in Europe had: that informality and rigour are not opposites.

Thirty years in institutional finance followed — equity sales desks in London, then Milan, then Dubai, then London again, each move rewriting the address book and recalibrating the instincts. Lehman Brothers before the fall; the years of rebuilding after it; boardrooms in Mayfair, family offices along the Croisette, sovereign capital in the Gulf. Every role was, at bottom, the same job: listen to what someone says they want, work out what they actually need, and make an introduction that neither side would have made alone.

A divorce, somewhere in the middle of all that, taught him the rest. That partnership is not a contract but a daily practice. That knowing someone's background is not the same as understanding their values. That the partners who last are not the ones who matched on paper but the ones who chose each other with open eyes.

He built Troth because he had seen, across every city and every culture, the same gap: accomplished people with no time and no trusted way to meet someone worthy of their time. Not an app. Not a friend's well-meaning dinner party. A serious, discreet search conducted by people who understand what is at stake.

Illustrated portrait — Anna

Anna

She left Saint Petersburg with a degree in her bag and a conviction that the world is best understood up close. What followed was a decade and a half of living — not visiting, living — in cities most people only know from a layover: London, Dubai, Milan, and a handful of others she rarely names, because the point was never the passport stamps.

In each place she did what few expatriates manage: she stayed long enough to learn what people don't say. How a Milanese businessman signals interest without ever stating it. Why a Gulf family's warmth can coexist with boundaries a European might not see. What a Scandinavian means by "taking things slowly" versus what a Russian means by the same words. She collected none of this from books. She collected it from friendships, from long dinners, from the unguarded conversations that happen only when someone trusts you enough to stop performing.

Friends began asking her — first as a joke, then seriously — to introduce them to someone. She had an unusual talent for it: she remembered not just who people were, but who they became when they felt safe. She knew which woman needed a man who would lead and which needed one wise enough to follow. She knew which men wanted a partner and which wanted an audience — and she was honest enough to tell them the difference.

Troth is the structure around that instinct. Anna interviews every woman who enters the network and many of the men who commission a search. She is looking for the thing no questionnaire captures: whether someone is ready — not for a date, but for the life that follows it.

Between them, Alex and Anna have lived in nine cities, across three continents, in four languages. They have made every mistake a relationship can survive and learned from a few it cannot. Troth exists because they believe the introductions that change lives should not be left to algorithms — or to luck.